Good-Better-Best Option Economics

The financial question

Build legitimate options with distinct scope, value, cost, warranty, and expected outcome. Use actual company cost and completed-job evidence rather than competitor prices or unsupported industry averages.

Inputs to control

• Define each input and its source before calculating.
• Use consistent treatment for direct cost, overhead, revenue, discounts, credits, taxes, and incomplete work.
• Keep assumptions dated and review them after material, wage, insurance, or operating changes.

Key checkpoints

• Start every option from a verified need and appropriate solution.
• Calculate labor, material, risk, warranty, and margin for each option independently.
• Avoid a deliberately weak option created only to steer the customer.
• Track selection, margin, and callback results by option.

Operating method

• Collect the required cost and revenue records.
• Reconcile missing, duplicated, credited, warranty, and unbilled transactions.
• Calculate the result using a documented method.
• Compare estimate, target, and actual results.
• Assign corrective action to pricing, purchasing, dispatch, field execution, billing, or management as appropriate.

Management review

• Look for trends by service, technician, customer type, location, and time period.
• Investigate the cause before changing price or performance expectations.
• Have accounting, tax, legal, or financial professionals review matters within their scope.