Revenue = leads × booking rate × close rate × average ticket.
Enter realistic numbers from the property, equipment, job record, or company reports. Small input changes can produce large differences, so compare the estimate with actual performance.
Practical answers
What is a call booking rate?
It is the percentage of qualified incoming opportunities that become scheduled appointments.
What is a close rate?
It is the percentage of applicable appointments, estimates, or opportunities that become sold work. Define the denominator consistently before comparing periods.
How can a service business improve booking conversion?
Use complete call intake, clear appointment expectations, realistic availability, follow-up on missed opportunities, and coaching based on recorded outcomes.